Nuclear Chowder Marketing | Call us : (203) 889-4533

How To Build A Community Of Loyal Fans And Followers

richbrooksWhat do you do to separate your business from your competition?  When a consumer is deciding on which company to choose, what do you think will sway them to pick you?

This is an important question to ask yourself.  How exactly can you make your marketing stand out and convince someone to choose you over another choice.

There are many different ways to do this.  Of course, online, one way is to simply make sure you appear first in the search engines.  Studies show the first thing that pops up may very well get the sale.

But what if you’re not first?  What if your second on the list?  Or third.

One of the first things I do for my clients is to work on their ‘be everywhere’ strategy.  While we of course want to work on the rankings of their website so that shows up high in the search results, we also want to work on other content.  Social media, videos, podcasts, blogs among other channels.

This way, when someone types in a search query, my client will come up more than once.  Their website may come up but then also a blog post may appear on the page.  And maybe a video they did.  And a podcast.  So they can appear multiple times for the same search which increases the chance of getting a click.

But what all of this content does is something more.  It builds their celebrity, credibility and authority when done right.

Content gives people the opportunity to see the depths of your knowledge on the topic.  It allows people to see and hear you which can bond and brand you.  You become more than just a company striving for their dollars.  You become a resource.  An expert.  A real person.

In this episode of the Nuclear Chowder Online Marketing For Small Business Podcast and Show, I am joined by Rich Brooks who I grill about how he has been able to build his community that view him as a top authority.

Rich is the owner of Flyte New Media and founder of the Agents Of Change conference held each September in Portland, Maine where he is joined by some of the top speakers in Social Media and Internet Marketing such as Chris Brogan and Michael Stelzner.  He has graciously offered a free digital pass to someone from my audience.  I am going to pick a random winner from the blog here, social media or ITunes.  Leave your feedback and comments on any of these channels, and you’ll be entered into the drawing to win the free digital pass to this great event.

 

Invalid LeadPlayer video - ID not found!

Posted by Mike Brooks

Mike Brooks

view all posts

Mike Brooks is President of Nuclear Chowder Marketing, a Digital Marketing Agency. Mike is passionate about helping businesses and entrepreneurs get customers online. Website development, advanced search strategy, social media, email marketing and mobile are just a few of the ways Mike helps local business owners with their online marketing. Mike also speaks and trains people all over the world.


  • http://www.socialsinergy.com/ Adam Dukes

    Great show! I have been planning to listen for a few days and finally had the chance to listen today. I am a HUGE believer in community building and agree with a lot of what both of you said.

    My secret is tequila, too :D

    • http://nuclearchowdermarketing.com Mike Brooks

      Thanks for the comment, Adam. You are the very first person to comment on this new show. So thanks for listening! And a little tequila never hurt either.

Scroll to Top