I had a real honor recently. I was featured in an article in Aqua Magazine, a trade publication for the pool industry.
The article title is ‘Goodbye, Yellow Book Road’, (very clever name actually). You can read the article here.
It all started when a client of mine, Jon Allen, owner of A & A Pools, was at a trade show. Jon had been talking to a few folks about what his company had accomplished with online marketing.
One of the people in the group was Cailley Hammel, a writer for Aqua Magazine. She was so impressed, she wanted to do a story on it. And since I had been doing Jon’s online marketing, I was interviewed by Cailley for the piece.
The Biggest Reward To Me Is My Clients Getting Great Results
I have to say, it’s really rewarding to hear from a client that the service I provide works and is helping them take their business to the next level. It’s the most gratifying thing about doing what I do.
When a business like Jon’s hires me, I am being paid to help market that business. A small business like this is depending on me. And if I fail, that business could also fail. That’s a huge responsibility that I take really seriously.
I Have Walked A Mile (And More) In My Client’s Shoes
Before I helped businesses with their online marketing, I was in their shoes. I owned a martial arts school. I came on as a partner in that school because it was about to go under. It could barely make the rent.
My job as a partner was to try to stop the bleeding and build it up. When I started, we had no money to advertise. I couldn’t even pay myself. It was all sweat equity for over a year while the business was resuscitated back to life.
It was tough, but I was able to take that small school from near death to a huge success. By the time I sold my share back to my partner in 2010 to build my online marketing firm full time, the school was an entirely different place. I am tremendously proud of my accomplishments there.
This Worked For My Martial Arts School
I used the same offline and online tactics to market the school then as I do for businesses like Jon’s today. These strategies and tools work now just as well as then.
But the article really got me thinking about those early days. What I learned, the things I tried and failed at and what worked. I realize there is a ton of value in sharing this with other small business owners.
So I plan to go back and revisit those early days and share it with my audience. In future blog posts and podcasts, I am going to take you through the process I used to take that little martial arts school from the brink of disaster to a profitable and successful small business.
I Want To Demystify Online Marketing
It’s one thing for me to tell people what they should do as an online marketing firm. I think people hear too much from advertising execs and other so called online marketing experts to the point where they’re heads are spinning. People stop trusting and believing anyone.
I want to provide real world examples. And I thought what better example than myself.
Stay tuned for upcoming posts about my journey with my martial arts school. You can also read the Aqua Magazine article here.