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This is part 2 of our analysis of EdgeRank (Building Affinity) and it’s importance for how well your business marketing works on Facebook.  If you have not yet watched the first video where I define EdgeRank, you should check that out first.

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Building Affinity

Affinity is one third of the EdgeRank equation.  This is why getting your engagement up in Facebook should be the beginning, middle and end of your overall strategy.

Want more training on Facebook?  Grab my new free report called the Ultimate Facebook Success Guide.  This is for small businesses who want to make Facebook marketing work the right way.

I’ve also put together an online training program where we go step by step into getting Facebook churning out customers for your business.  The details are on the last page of the free guide.