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What would it mean to your business to be a featured expert on CNN, Forbes, USA Today or similar media outlets?  You would be seen as an instant expert.  You would also, if you set things up right, see an immediate spike in web traffic and social media activity.  All really good things for your business.  Amazing opportunities can come from being quoted in the media.

Peter Shankman Ralph Rivera Dino Dogan Triberr

Pictured above are, Founder of HARO (Help A Reporter Out); Peter Shankman, web developer and web design teacher; Ralph M. Rivera and Triberr founder; Dino Dogan.  They join me in this episode of The Nuclear Chowder Online Marketing For Small Business podcast to talk about HARO and how to leverage this tool to get quoted as an expert in the media.

Listen To This Podcast Episode

Just click the play button below.  If it doesn’t appear in your browser, you can download it.  You can also embed this podcast on your blog and add your own commentary.

What Is HARO?

HARO, now owned by VOCUS, is a free and simple tool that is the secret behind many people getting some amazing media attention.  You simply setup an account and each day you will receive queries by reporters looking for an expert.

The query will come to you in an email.  The reporter will tell you what kind of quote or information she is looking for and how to get in touch with her.

In this podcast episode, Peter lays out the perfect step-by-step method for using HARO.  It takes a little bit of effort, but the rewards are more than worth it.

Your Turn

Have you ever used HARO?  Do you have a success tip you would like to add?  And if you have used it with success, what did it do for your business?  Leave a comment below.