Sometimes you just have to get stuff off your chest. Sometimes you just have to unleash to the world what you’re thinking in great detail. Today is not one of those times.
Today is the day for some onlinem marketing truthury. In no particular order I want to share things that I have experienced in over 10 years of selling information products online and helping small businesses to market themselves online.
This is NOT meant to be a blueprint, secret formula, X steps to riches or any of that how to stuff. These are insights that I’ve learned, sometimes by way of hard lessons, along my journey.
They are things I know to be true and tend to work for many different business types, if not all. They are meant to help you dear reader to know what works, to feel like you’re on the right track if you’re already doing them and/or to just motivate you and get you thinking.
So welcome to the Online Marketing Truthery. Prepare to get the whole truth and nothing but the truth. And yes, sometimes the Online Marketing Truth hurts.
1: Perseverance wins the race
If you think it will happen over night you are in for a shocker. It takes time and consistent focus on making it happen. If you’re not willing to work hard at it over the long haul, don’t bother because it will never happen.
Most people walk up to the Online Marketing plate and swing for the fences. They miss by a mile and throw their bat down in disgust. They go into the dug out and start slamming stuff around.
The right way is to get up to the plate and try and get on base. Hit some singles. Bunt a guy to second.
There are no short cuts.
2: Have a vision statement
This is a detailed statement about what you want your business to be. You cannot get to where you want if you don’t know where you want to go.
3: Write down your goals
I talked about in detail last week. The better you are at goal setting, the more you will achieve. It’s no secret.
4: If you don’t believe you can, you won’t
Optimism people. You have to believe it. People who don’t believe tend to be afraid to try.
“See, I knew I couldn’t do it! Aww shucks (kicks the sand). Poor me.”
That’s stinkin’ thinkin’ people! Don’t do it.
5: Customer service is everything
Your greatest asset are your customers. Your second greatest asset is also your customers. The only asset that is real is your customers. Bend over backwards for them.
6: There are no magic buttons
It’s going to be harder than you think and way harder that experts with shortcuts tell you it will be. You just cannot push a button and have money rain down upon you.
7: There is no such thing as free
People like to pick my brain. Pick, pick, pick, pick.
I get asked for advice all the time and usually give it freely. People always want to know how they can do their marketing for free.
I get pitched on partnering on some business idea that someone wants free marketing for in exchange for a stake in their company. It is amazing how many people have the next big idea that Facebook will buy them for 1.5 billion dollars. I
Here’s the deal. There is no such thing as free. You either pay with time or money. And often, with both.
That’s just life.
8: Have a professional website
No you shouldn’t make your own website with one of those free website builders.
- It isn’t really going to be free. It’s a trick to get you to sign up. So have your credit card nearby.
- It’s going to look like crap.
- It’s going to be poorly optimized.
- It’s going to look like crap.
9: If your email is AOL, Yahoo, etc, you’re not a real business
Sorry. You’re in the Truthery now.
10: Yes -sigh- you should be on social media
It’s 2014 and even people who live in grass huts are on social media. And they may want to buy your stuff!
11: Connect with people using old fashioned social media (as in with your mouth)
People still, and always will, like talking to people with faces. Get out from behind your computer and go meet some people IRL (in real life).
12: The fortune is in the follow up
Almost everyone wants to get more traffic to their website and social media. Which is why it amazes me how many people don’t call back prospects in a timely fashion. Or they give up following up.
I stop following up when they buy or tell me to stop calling them. It’s that simple.
13: The money is in the (email) list
Rumors of email’s death have been greatly exaggerated. There really is no better and cheaper way to market to people.
14: People always buy the sizzle
People buy on emotion and justify their purchases later with logic. I don’t care how sophisticated a consumer you think you are, we all do it.
Sell the sizzle but give them the steak.
15: The person with the most friends wins
The more people you connect with the wealthier you will be. You will get more customers, you will get more referrals, you will be busier and you will make more money. Get out there and network.
I am right
You may disagree but I’ve had a front row seat to seeing many businesses fail, many have success and many have amazing success. The more they embrace and adhere to these random truths, the more successful they are.
You’re more than welcome to disagree in the comments below if you’d like. Or add in your own truth.
Thanks for coming. Please exit the Truthery in the back of the room. Have a nice day.