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Podcast Episode 78

Welcome to the second part of the Effective Web Design and SEO training series. If you missed it, here are the links to the previous episodes:

When To Buy Backlinks Or Facbebook Likes

SEO Part 1 – What Google Wants | Good News Bad News

The Four C’s

  1. Customer
  2. Conversion
  3. Content
  4. Community

Start with the customer

Ask yourself these important questions:

  • What do they want?
  • What problem do you solve?
  • Who are they?

Most people that I encounter along my 12 years in business and coaching many is they start with themselves. What THEY sell. Here’s the ugly truth: no one cares. No marketing will work until you make it all about THEM.

This is the beginning process for your keyword research. Do this and your keywords will practically materialize with no effort.



Here’s the link to the David Ogilvy book I referenced in this episode.

Here’s some keyword research tools: (paid) (paid)