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This is another video in my training series where you can learn how to shoot business videos that are high quality without spending a fortune. The video prior showed you how to setup your home (or office) studio.

This video shows you the profound difference a quality microphone will make on the production value of your marketing videos.

Lighting and sound

More than anything else, people will make a subconscious judgment on the quality of your video by the lighting and sound. The better you can make these, the higher the perceived quality even if you filmed it, as I have, on an iPhone.

The quality of your content – videos, your website and virtually anything else that represents your business – all play an important part in assuring your prospects that your business is professional. If you put out low quality content, people will make a judgement about your business based upon this.

Unfortunately, people do judge a book by its cover. However, keep in mind, the quality must be there underneath. You can put lipstick on a pig…

The equipment list

In this video I am using the SmartLav Plus by Rodes. This is by far my favorite choice.

This is a lavalier microphone that plugs right into your iPhone or other smartphone. The sound quality is very good.

First, it’s very affordable at only $79. While there are cheaper options, what I really like is that it’s hands free. If you have another person with you, you’re going to need a hand held microphone such as the iRig, another great option for smartphones at under $60. I have this as well.

I also purchased two 6-foot extender cables by that allow me to be pretty far away from my iPhone while filming. While I have two, you only really need one to film as I demonstrate. But for only $7 I decided to have the extra reach.

How about you?

Do you have your home/office studio setup? Have these videos helped?

Let me know by leaving a comment below. I’d love to see what you’re doing with your videos.

And make sure to check out the rest of these videos in this series. You can get all the trainings by registering below.