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What’s the secret to success?

In one word: Goal Setting. Ok, that’s two words. You also need a vision and a plan. All right so four words. Sue me.

On this week’s podcast episode, I share how I’ve used goal setting to get everything I’ve ever wanted. And how I will use it to keep doing it. It’s really powerful stuff.

By the way, one of my goals for this year is to host live workshops and online webinars. If you want to be notified of those, you can click here to register for free.

The 60th episode

Last week I hit a milestone in my business. I recorded the 60th episode of the Nuclear Chowder Podcast. If you listened to it (you can click here to listen), you know I was actually a guest on it.

I was duped by my friend Ralph M. Rivera who turned the tables on me. He pulled a lot of great marketing information out of me that I had locked away in the recesses of my brain.

It got me thinking

Hitting a milestone, at least for me, moves me to reflect. In case you’ve never experienced moments of reflection, what they are in a nutshell is:

Reflection: To look at what I have accomplished in life and then complain about it.

I do love to complain. Just ask my wife and virtually anyone who knows me. But I also think it’s healthy.

It forces me to think critically about what I have, what I want, and what I need to do about it. The 60th episode got me really thinking.

An embarrassing admission

Here it is: I’m not a millionaire yet. Don’t hate me.

Now before I get into the complaining, let me tell you that my business has become everything I wanted it to be two years ago. I had a vision and set goals and every one of them came to fruition. I run a growing and thriving company. It is doing very well. I work with fantastic people and have amazing clients.

If I am not in the (hated by some) 1%, I am at least in the 2%. Or maybe it’s 3%. Whatever percent I’m in, I sure am in one hell of a high tax bracket.

In any case, I am doing just fine. But… and now for the complaining… I don’t want to do just fine. I want to do better. I want my company to be more successful.

I want to be a millionaire.

Show me the money

I have friends who are millionaires. I have people I’ve worked with who are millionaires.

I also have friends and associates who run companies like mine who say they are millionaires but are totally lying.

In the internet marketing world always divide what people say they are making in half and then multiply that by 30%. So if someone tells me they make $500k per year, I know they probably really only make $75k per year.

One thing most marketers have in common is that they are big fat liars.

I also have friends who were millionaires then went bankrupt and lost it all. I have friends who ran into all sorts of financial issues once achieving this level of income.

Being a millionaire can come with complications and issues. But I am willing to take my chances.

Don’t get out the pitchforks and torches just yet

Now before you set up a tent on my front yard to boycott me… first of all, I still believe it’s ok to want to achieve a higher income. I believe what makes this country great is that anyone can do it. It’s not easy, but the American Dream can be had.

And second, it isn’t like I want to sit around smoking cigars with my rich buddies talking about how we can dump more toxic waste in your drinking water from our private helicopters. I just want to make enough money to not worry. To donate and support causes important to me like the American Diabetic Association. Donate my time to a Rotary Club. To enjoy time with my family in awesome places like:

San Diego

After recording the 60th episode, I took my family on vacation to San Diego.

This was my fourth time there. I love the place. It is perfect. I would love to live there.

Walking along the beach and looking at all the amazing homes sealed the deal. I have to make enough money to afford to live in one of these. I may never do it even if I do have the money. But I want to have ‘buy a house in San Diego’ money lying around.

These homes are little mini mansions. They have giant walls of windows facing the most amazing sunsets. And they probably cost millions. On the rare occasion they even make it to the open market for sale, they likely get gobbled up right away.

My New House In San Diego

It’s all about goals

I am crazy about setting goals. I’ve done it for over ten years. And if you look back at all my many goal setting notebooks, you will see I’ve hit them all. I have achieved all my many goals year after year. Here’s how I do it:

  • I get a blank notebook
  • I write 10 goals on the page
  • The next day I re-write my goals without looking at the prior day
  • I do this every day until they are embedded in my memory

Now that I achieved my goals that I originally set 2 years ago, it’s time for new ones. It’s time to take my business from growing steadily to off the charts next level growth.

Let’s get real

Do I really want to move to San Diego? Well, sure, but it’s more of a pipe dream. Even if I was a millionaire.

Do I really need to be a millionaire? Of course not. I am pretty darn happy with where things are. Plus, I have standards of what I want my company to be.

Customer service is numero uno importante to me. I don’t want to focus my efforts on only the money for the sake of money. In fact, I have had opportunities to make a lot of money that I turned down because it was not congruent with my philosophy and principles on life and business.

Goal setting is life

But I know in my life, putting myself into an uncomfortable position where I desire something has always moved the needle for me. Pushing myself to achieve more than I have has led to amazing things.

Funny thing happens when I set goals. The ones I set correctly come true. By correct I mean S.M.A.R.T. goals:

  • Specific
  • Measurable
  • Attainable
  • Realistic
  • Timely

Every day that I open the notebook and write down my top ten goals I become clearer on what I really want. It is always very clumsy the first few days. Day 4 goals will look different than day 1.

But at a point, they start becoming clear and sharp. After a few weeks to a month I have crystal clear goals that are specific, measurable, attainable, realistic and timely.

I keep writing them until they are exactly the same each day. Until they are S.M.A.R.T. and can be written exactly the same from memory like it is being dictated to me.

What are your goals?

I hope this little rant today inspired you to never be comfortable with where you are and always strive to get better. Whether it is becoming a millionaire, doing something crazy like buying an island or simply learning to play guitar.

Whatever it is, I hope you’re constantly growing as a person. That’s what life is all about.

Plus it’s fun to complain. Even if my wife doesn’t agree.

How about you? Got goals? Tell me what you want, what you really, really want… Hopefully it’s not to zigazig ha… whatever that is. Here’s a little goal setting music for you.