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For businesses trying to make social media work, this is a question we hear a lot. Whether they are using Facebook, Twitter, Instagram, LinkedIn, Pinterest or any of the others…

Many businesses want to know the best time to post so they can maximize their efforts.

If you read social media blogs or online publications you will find a ton of data out there. Unfortunately, some articles contradict times in other articles.

In a Hootsuite article from April 2016, they pulled times from different articles. They found that the majority felt the ideal time on Facebook is to post on Thursday and Friday from 1pm to 3pm, for example.

However, I have a much more simple answer for you.

The best time to post is when your own data tells you to

It doesn’t make much sense to post on your Facebook page at 6pm on Monday and Wednesday if your audience isn’t active then. Maybe your audience is most active on Facebook in the mornings.

Start with your own audience. Find out when they are most active on social media.

Reach out to them through a simple survey and find out which networks they are on. Then ask them how active they are. And find out the times they are active.

The truth is no one can tell you when your audience is going to be most likely to engage on social media except your own audience.

Dig into the data on each social media channel. Review it carefully and consistently over time.

If you see that Sunday at Midnight is the one time people view and share your pictures on Instagram, then that’s the best time. No expert can tell you different.

Here’s another problem

If everyone decides to flood Facebook with posts at some optimal time decided by some expert, Facebook sure is going to get noisy in that time frame.

As a marketer, I don’t want to do what everyone else is doing. I want to find ways to stand out. You should too.

Here’s what you should do

  • Survey your audience (if possible)
  • Make your best educated guess at days and times
  • Be consistent
  • Review your metrics on each network
  • Track your results over time
  • Optimize your posting days and times based on what your data tells you

And if you need help with any of this, contact us using the form below for an assessment of your social media strategy.