I'm Mike, founder of Nuclear Chowder Marketing. I help local businesses get their marketing right. For over two decades, I've been building businesses, running an agency, and figuring out what actually works when you don't have a Fortune 500 budget.
The Journey
I started Nuclear Chowder Marketing years ago as an agency. We worked with local businesses... the kind with real storefronts and real customers. SEO, social media, paid ads.
I learned a lot in those years. What works. What doesn't. Why most local businesses waste money on marketing that goes nowhere.
In 2018, I had to make a choice.
I was part owner of a software startup. The agency was growing. I couldn't do both. Not the way they each deserved. So I sold my book of business to one of my employees and went all-in on the software side.
I led sales and marketing for that company. We grew. We got noticed. And eventually, we were acquired by a major player in our space.
It was a hell of a ride.
But I never stopped thinking about local businesses. The Main Street shops. The service companies. The people who are great at what they do but struggle to get the word out.
So I'm back.
Nuclear Chowder Marketing is alive again — rebuilt from the ground up. Same philosophy. Same no-BS approach. New chapter.
What I Believe
Marketing isn't magic. It's not luck. It's a system.
Everything changes when you know who you're talking to, what they need to hear, and how to get in front of them. You stop hoping and start growing.
The businesses that win aren't always the biggest or the best. They're the ones who understand how to get attention and turn it into action.
That's what I teach. That's what Nuclear Chowder Marketing is about.