How to Get More Leads from Every Ad You Run

You're already doing marketing. At least I hope you are.

Here's a surefire way to increase the results from everything you're doing. Especially if you're paying for ads. And when I say ads, I am talking about both online and in print. But this can be even more powerful when doing print ads.

Advertising is hard, (but doesn't need to be).

It takes a lot of effort to get people to respond to ads. It takes time and dollars and, many times, dumb luck. If they don't need what you offer when they see your ad, they may be lost to you.

What if you could capture their attention even if they aren't ready to call or buy right now? How much more business do you think you could get if every ad you ran doubled its reach? What if each ad was seen more than once?

The problem with advertising is that most views of an ad are lost if they aren't ready or need what you offer now.

Don't get me wrong. There is huge value to repetitive frequency in advertising.

You need to be seen over and over and over again.

In marketing, one view of an ad is referred to as an impression. The more impressions the better. When people see you over and over, eventually, they start to remember you even if just on a subconscious level. If you're seen with enough frequency, they will know, like and trust you. And that is a recipe for success.

Sadly, most people don't have enough ad impressions to give themselves a fighting chance. They start to think this advertising stuff doesn't work even though, when done right, it works amazingly well.

The good news is there's a dead simple way to put another offer on your ad. Most local businesses will have their phone number as the primary offer. And often, under that they may have their website. Technically, that's another offer, just not a very strong and compelling one.

I'm here to show you something to replace your website with. And before you yell at me, you'll be replacing it with your website. Just more targeted and compelling.

Very important.

I am practicing what I preach in this content. You're reading the thing I'm going to teach you to replace it with. Keep this in mind as you read this.

This is a piece of content you're reading now. You're reading it because it's something you probably want to learn.

You're also reading this because you saw it somewhere. Whether that was an ad or something else, you came here because it interested you. If you and I have not sat down for a meeting, you're exactly why I created this.

I have been doing this over my entire career. The biggest question I've been asked is how folks can get more bang for their buck on ad spend.

They may not say it exactly that way, but it's what everyone wants to know.

How to make every ad do more.

Here's the deal, advertising is hard. It's a gamble. And it's hard to track. The more you do, the harder tracking gets.

Everyone wishes they had a way to get more out of every ad. And the secret is something I call 'The gift'.

If I am a landscaper my ad might be something like this:

Basic. Nothing wrong with that but we can do better.

Instead, under your CTA (Call to Action), you remove the website and replace it with a gift:

Why this works for any local business.

The reason this works is because if someone sees the ad and happens to be in the market for a landscaper, the business has a great chance of getting a call. The problem, this is likely a small percentage of the people seeing the ad right now. That is just the reality in marketing.

Instead of losing this lead to the next time we hope they see another ad, we're offering the ones not ready to call a gift. Something that they can get whether they are in the market now or not. And, they can get it without having to pick up the phone and call.

Here are two ways you can deliver your 'gift'.

There's other ways to do this but these are the two easiest. Each has its benefits and each has its own problems.

I've decided to use option #2 here. I will test it and, once I have enough data, will either continue to use it or change it up. Nothing is etched in stone.

The important thing is to do something, (even if it's not perfect).

And quite frankly, the landing page doesn't even need to be your own website. It can be your Facebook, LinkedIn, Substack or anywhere on the web you can publish content to.

You simply need to tell people how to easily find it in your ad. Now… this is really important. The more difficult it is for people to find it, the less people will find it.

In my professional opinion, it is worth having a paid option to do this. There are ways to do this with redirect tools like Bit.ly or TinyUrl.com. The domain is not yours but it allows you to make the link easy to type if someone saw it in a print ad. For example: TinyUrl.com/pissed

This is easier than you think.

Now… if you're reading all this and thinking it's too confusing and you don't plan to do it as a result—just do the best you can. Something is always better than nothing.

If the easiest way for you to do this is to film yourself and post to Instagram, do it. If you prefer to write but want it to be on your business Facebook page, cool, do it.

Just make sure you tell people how to find it. It could be as simple as saying "To get my free guide, visit our Facebook page and search for "pissed". And make sure to follow us for more guides like this."

And one big important way to make sure it is easy… go through the process of getting to your content yourself. If it's too complex, make it easier.

The key point.

The thing I want you to walk away with is the idea of it.

There's many more ways you can do this when you remember the guiding points:

How to use AI to make it even easier.

You can even take this article and copy it into your favorite AI tool. You can tell the AI that you want to do what this article is telling you to do. But you specifically want to publish to your LinkedIn profile. Then ask for three ways to do it. 1: Easy and free, 2: Not easy but free, 3: the best way even if it's paid.

Two things this accomplishes.

The bottom line is that doing this will do two very important things:

I hope you see how I am doing exactly what I am teaching you. In my own business, I simply set meetings to share how businesses that want to get in front of high net worth homeowners in Middlebury can do so. Not ready to set an appointment with me yet? That's fine… just go here to learn how to get more leads from your marketing with no strings. That's the gift!

Here's what you should do next.

I hope you found this valuable. More importantly, I hope you go and implement this as soon as you can. It works, I promise.

And if you did find this valuable, I'd love for you to do two things:

1: Subscribe, follow, like… whatever your preferred way is to make sure you get my next free content.

2: Share this with someone. My goal is to help businesses be more successful. Please share with businesses you know.

One more thing.

Before we go… I've already said this but it is well worth ending with. I am doing exactly what I am teaching you to do.

If anything is confusing, remember that this is free content about creating free content. Just go back and look at it through that lens. Then just copy what I've done.